Marketing Management

A.P. Arora
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A.P. Arora: Professor – Marketing Area Management Development Institute, Gurgaon-122007, Haryana, India

Vision, 2013, vol. 17, issue 1, 99-99

Abstract: D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays . New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback). ISBN: 978-0-415-89193-6

Date: 2013
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DOI: 10.1177/0972262912469705

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