Book Review: Rohitashya Chattopadhyay, Understanding India: Cultural Influences on Indian Television Commercials

Ritu Srivastava
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Ritu Srivastava: Assistant Professor, Marketing, MDI Gurgaon. E-mail: ritu.srivastava@mdi.ac.in

Vision, 2015, vol. 19, issue 3, 293-294

Abstract: Rohitashya Chattopadhyay, Understanding India: Cultural Influences on Indian Television Commercials . India: SAGE Publications. 2014, 175 pp., ₹ 695. ISBN: 9788132113928

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:19:y:2015:i:3:p:293-294

DOI: 10.1177/0972262915604918

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