Book Review: Bert Rosenbloom, Marketing Channels: A Management View

Ajay Bansal
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Ajay Bansal: Assistant Professor (Mktg.), Jaipuria Institute of Management, Noida, Uttar Pradesh. E-mail: ajay.bansal@jaipuria.ac.in

Vision, 2015, vol. 19, issue 4, 383-384

Abstract: Bert Rosenbloom, Marketing Channels: A Management View , India: Cengage Learning Publications, 2013, 660 pp. (paperback) ISBN: 978-81-315-1842-7.

Date: 2015
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DOI: 10.1177/0972262915610961

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