Book Review: Graham Mytton, Peter Diem and Piet Hien van Dam, Media Audience Research: A Guide for Professionals

Anupama Prashar
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Anupama Prashar: Assistant Professor (Operations Management), Management Development Institute, Gurgaon. E-mail: anupama.prashar@mdi.ac.in

Vision, 2017, vol. 21, issue 1, 104-104

Abstract: Graham Mytton, Peter Diem and Piet Hien van Dam, Media Audience Research: A Guide for Professionals , 2015, New Delhi: SAGE Publications Ltd., 2016, 279 pp., ₹650. ISBN: 9789351506430

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:21:y:2017:i:1:p:104-104

DOI: 10.1177/0972262916682135

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