Book Review: Rajiv Joshi, Cases in Marketing and Strategy

Suddhachit Mitra
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Suddhachit Mitra: Doctoral Candidate in Marketing Institute of Rural Management Anand (IRMA) Gujarat, India. E-mail: smitra_101@yahoo.co.in

Vision, 2017, vol. 21, issue 1, 105-107

Abstract: Rajiv Joshi, Cases in Marketing and Strategy , 2014, Delhi: Bookwell, 200 pp., ₹995. ISBN 978-93-80574-55-4

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:21:y:2017:i:1:p:105-107

DOI: 10.1177/0972262916682137

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