Book Review: Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

Hardeep Singh Mundi
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Hardeep Singh Mundi: Research Scholar—Finance, University Business School, Panjab University, Chandigarh, India. E-mail: hardeep.sm@hotmail.com

Vision, 2017, vol. 21, issue 4, 488-490

Abstract: Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior , 2016, London, UK: Simon & Schuster, 264 pp., ₹599. ISBN: 9781471148040

Date: 2017
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DOI: 10.1177/0972262917733201

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