Swiggy Refurbishes Trust: Managing Reputation Meltdown Through Public Relations

Ashish Gupta, Jitender Kumar, Sweta Dixit, M. C. Rashid Khan and Mridul Dharwal

Vision, 2021, vol. 25, issue 3, 373-383

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:25:y:2021:i:3:p:373-383

DOI: 10.1177/09722629211024518

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