Book Review: Marketing in the New Era

G. Shainesh
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G. Shainesh: Asstt. Professor, Marketing, Managment Development Institute, Gurgaon

Vision, 1998, vol. 2, issue 1, 64-65

Abstract: Marketing in the New Era, J. S. Panwar, Response Books, A Division of Sage Publications, New Delhi,(1997), Price Rs. 350, pp. 277

Date: 1998
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DOI: 10.1177/09722629X98002001011

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