Achieving Corporate Excellence through Creativity Management

Sasmita Palo

Vision, 2003, vol. 7, issue 1, 123-134

Abstract: Creativity is a strategic business weapon. It is an imperative for gaining competitive advantage in the market place. Today, organisations that can unleash, apply and manage the creativity of their workforce can only thrive. However, there is no exact recipe for creativity management. In this paper, some strategies have been designed to help the managers to renew the creative ability of their people, thereby to help their business to become a clear winner.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:7:y:2003:i:1:p:123-134

DOI: 10.1177/097226290300700111

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