Changing Work Culture in Manufacturing Organizations: A Case Study

Dinesh Kumar Srivastava

Vision, 2003, vol. 7, issue 1, 145-155

Abstract: Indian organizations are facing a competitive business environment after the opening of the economy in 1991–92. Gradually a number of MNCs are starting their business operations in India. Therefore, Indian companies have to find ways and means for survival and growth. They have to modernize their technology, develop new products and improve business processes. These interventions can be successful only if organizations are able to develop a strong work culture. This paper analyzes problems and challenges in changing the work culture in Indian companies. The paper is based on the consulting experience of the author in two companies. A case study of two organizations has been reported in the paper. Various issues like resistance to change, intervention methods for changing attitude and behaviour have been discussed in the paper.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:7:y:2003:i:1:p:145-155

DOI: 10.1177/097226290300700113

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