Intercultural challenges: University – Business Partnerships

Marc Ambrock and Kingsley Lawal

A chapter in Conference Proceedings 2016, 2017, pp 79-84 from Universities Entrepreneurship and Enterprise Development in Africa International Conference

Abstract: In today’s business, culture plays a vital role or to a high degree influences the attitude, perception and decision making process of an individual. Culture is an unavoidable state of rules and regulations that defines people’s daily life in a particular environment or society. There are plenty examples of business failures or stagnation or failure of joint ventures, on account of the management's inability to recognize cross-cultural challenges and tackle them appropriately.

JEL-codes: A13 (search for similar items in EconPapers)
Date: 2017
ISBN: 978-3-96043-042-1
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Persistent link: https://EconPapers.repec.org/RePEc:sau:ueedcc:05:079-084

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