An Exploratory study of niche market potential of German tree-planting ecotourists to Kenya

David Rempel, Laura Wintersperger, Eva-Maria Schirner and Julia Haase

A chapter in Conference Proceedings 2017, 2017, pp 216-229 from Universities Entrepreneurship and Enterprise Development in Africa International Conference

Abstract: Climate change is having drastic effects on various areas of the planet, including extreme impacts on weather and rainfall, in various Sub-Saharan East African countries (Hendrix, C. S., & Glaser, S. M. (2007). The willingness (and need) of a niche market to actively improve the damaged ecosystems in small ways is rising. Weaver and Lawton (2007, p 1170) maintain that ecotourism should satisfy three core criteria: “(1) attractions should be predominantly nature-based; (2) visitor interactions with those attractions should be focused on learning or education, and (3) experience and product management should follow principles and practices associated with ecological, socio-cultural and economic sustainability.” In this study, the niche market of active German “tree-planters” is to be defined and the potential willingness to travel to, learn from and invest in the ecosystem through tree-planting, specifically in Kenya, is explored. Published In: Munyoki, Bode (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017. Nairobi, Kenya, 19. July 2017

JEL-codes: A13 M21 (search for similar items in EconPapers)
Date: 2017
ISBN: 978-3-96043-060-5
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Persistent link: https://EconPapers.repec.org/RePEc:sau:ueedcc:06:216-229

DOI: 10.18418/978-3-96043-060-5_216

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