THE ROLE OF INNOVATION IN CREATING THE COMPANY’S COMPETITIVE ADVANTAGE

Alexandru Ionescu and Nicoleta Rossela Dumitru
Additional contact information
Alexandru Ionescu: Romanian-American University, 012101, Bucharest, Romania
Nicoleta Rossela Dumitru: Romanian-American University, 012101, Bucharest, Romania

EcoForum, 2015, vol. 4, issue 1, 14

Abstract: The fundamental and applied research, the technologic transfer and more particularly, the innovation work – as a component part of the said research activity – stand for aspects to which economies have, lately, started to grant increased importance. The rapid changes in the characteristics of external markets, as well as those in the technologic field are challenges for more frequent and more rapid innovations, with the end result in new products, processes and technologies. Innovation is the leading force of competitiveness, of growth, of profitability, as well as of the creation of durable values since it is well known that the competitive advantage, so much wished-for by any organization which operates in a highly competitive environment, is volatile, hard to obtain.

Keywords: innovation; competitiveness; company profitability; competitive advantage. (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://ecoforumjournal.ro/index.php/eco/article/download/115/91 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:ecofrm:v:4:y:2015:i:1:p:14

Access Statistics for this article

EcoForum is currently edited by Association of Educational and Cultural Cooperation Suceava

More articles in EcoForum from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().