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PEACE MARKETING Abstract: Peace marketing is a new concept which could be part of the category of the public international marketing and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace

Alexandru-Mircea Nedelea and Marilena-Oana Nedelea
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Alexandru-Mircea Nedelea: Stefan cel Mare University of Suceava, Romania
Marilena-Oana Nedelea: Stefan cel Mare University of Suceava, Romania

EcoForum, 2015, vol. 4, issue 2, 20

Keywords: warfare marketing; peace marketing; international public marketing (search for similar items in EconPapers)
Date: 2015
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