COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES Abstract: This article was written in order to provide an overview regarding the differences and similarities regarding two congruent, yet different concepts: country brand and country image. The geopolitical context and, implicitly, the current global context require a redefinition – or a more complex circumscription – of the “country image†and “country branding†concepts. In this paper, the author aimed to highlight the characteristics and particularities of the approached concepts in order to shape a framework of the context within these two operate; a brief analysis of the literature is presented, trying to emphasize the slight difference between the approached concepts

Denisa Adriana Cotãžrlea
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Denisa Adriana Cotãžrlea: BabeÈ™-Bolyai University of Cluj Napoca, Romania

EcoForum, 2015, vol. 4, issue Special Issue 1, 24

Keywords: country branding; country image; Romania. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ecofrm:v:4:y:2015:i:s1:p:24

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