THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR Abstract: The objective of this study is to determine the elements that play an important role on consumerâ€™s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their decision buying process. The primary research data will be collected through a structured questionnaire and SPSS software will be used for analysis purposes. Therefore, the study tries to find out the most important factors that have an impact and influences consumerâ€™s purchase decision

Zekiri, Jusuf; Hasani, Vjollca Visoka

THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR Abstract: The objective of this study is to determine the elements that play an important role on consumerâ€™s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their decision buying process. The primary research data will be collected through a structured questionnaire and SPSS software will be used for analysis purposes. Therefore, the study tries to find out the most important factors that have an impact and influences consumerâ€™s purchase decision

Jusuf Zekiri and Vjollca Visoka Hasani
Additional contact information
Jusuf Zekiri: South East European University, Macedonia
Vjollca Visoka Hasani: AAB University

EcoForum, 2015, vol. 4, issue Special Issue 1, 29

Keywords: Packaging; Consumer; Buying behavior; Purchase Decision (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ecoforumjournal.ro/index.php/eco/article/download/189/167 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:ecofrm:v:4:y:2015:i:s1:p:29

Access Statistics for this article

EcoForum is currently edited by Association of Educational and Cultural Cooperation Suceava

More articles in EcoForum from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().