THE PERFORMANCE OF ONLINE MARKETING COMPANIES

Gabriela-Liliana Cioban ()
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Gabriela-Liliana Cioban: Stefan cel Mare University of Suceava, 720229, Romania

European Journal of Accounting, Finance & Business, 2024, vol. 12, issue 3, 50-61

Abstract: Marketing communication has become an extremely important phenomenon due to its scope and implications on the life of organizations and society in general. Marketing research should improve our understanding of how digital advertising influences the purchase of products or services. A number of studies have examined how advertising influences consumers' intentions to seek product information, particularly in a digital context, but recent changes in marketing spending and consumer behavior suggest that an investigation is warranted. Digital advertising is a digital advertising strategy effort in online-based decision making that accomplishes the promotion and marketing of a brand or brand through the use of digital media. This paper aimed to provide a comprehensive understanding of how companies can utilize online marketing techniques to enhance their digital presence and effectively engage consumers. From the definition and evolution of online marketing to a detailed exploration of promotional campaigns on various digital platforms (Google Ads, YouTube Ads, Facebook Ads nd Instagram Ads) this paper has addressed the key issues shaping today's digital landscape.

Date: 2024
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