Romanian Tourism and Market Strategy

Yin Shengnan and Alexandru Mircea Nedelea
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Yin Shengnan: Stefan cel Mare University of Suceava,
Alexandru Mircea Nedelea: "Stefan cel Mare" University of Suceava

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2018, vol. 26, issue 26, 1

Abstract: The aim of this paper is to analyse the Romanian tourism market. We included key updates in current years. We presented a SWOT analysis of Romanian tourism and a tourism forecast. The outlook for Romania's tourism industry is broadly positive, with slow but steady growth expected across our key market indicators for the duration of our forecast period (2018-2022). International visitor numbers are set to rise over the medium term.

Keywords: Romanian tourism; SWOT; destination promotion; tourism forecast (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:26:y:2018:i:26:p:1

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