RETROSPECTIVE ON MANAGING THE TOURISM CRISIS AND THE HOTEL INDUSTRY DURING THE PANDEMIC PERIOD

Camelia Cătălina Mihalciuc
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Camelia Cătălina Mihalciuc: Stefan cel Mare University of Suceava

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2023, vol. 36, issue 36, 12

Abstract: Research on the crisis in tourism and the hotel industry has become a topic of particular importance in the context of the outbreak of the Covid-19 pandemic, as this crisis in the tourism sector, especially in the hotel industry, has affected a number of hotels and tourism businesses that have not recovered from the major impact of this uncertain situation. The pandemic period experienced by hoteliers provided a context for management to demonstrate their adaptability to new situations, but also the challenges associated with resilience, recovery and market value enhancement in such situations. In relation to the topic at hand, we considered it important to invoke the way governments have been able to intervene and support the hospitality industry and tourism activity when, in practice, they have been the areas most impacted in the context and scale with which the pandemic has evolved. Thus, the main objective of the paper is to review the literature on methodological approaches in determining the peculiarities of management specific to the hotel industry in times of crisis and to present the strategies to be followed by hotel managers during crises and disasters.

Keywords: tourism; tourism industry; Covid 19; hotel management; crisis periods; sustainable marketing; entrepreneurial resilience (search for similar items in EconPapers)
Date: 2023
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