Merchandizing as a condition of success enterprise commercial activity

Komarnitsky I. and Farat O.

Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, 2009, issue 109, 7-9

Abstract: In this article, the authors describe the features of the Merchandising functioning, highlighting the impact of colour on the psychological state of the human. Since the goal is to improve the merchandising sales, and keep it at the required level, the authors determined the merchendiser's sequence of stages to achieve maximum volume of sales.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:scn:013723:13970176

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