Theoretical-methodical Fundamentals of industrial marketing research

Butenko N.

Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, 2009, issue 107-108, 70-74

Abstract: The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:scn:013723:14662115

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