Marketing approach to fixing the fare of road passenger transport services

Shynkarenko V. and Legkyi S.
Additional contact information
Shynkarenko V.: Kharkiv National Automobile and Highway University
Legkyi S.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2010, issue 17, 82-89

Abstract: The existing approaches to fixing the fare of transport service using marketing approach have been analyzed; their advantages and disadvantages have been identified. The improved marketing approach to fixing the fare of road transport services is presented. It takes into account all essential market factors, discloses the mechanism of conciliation of consumers and producers' interests, and establishes its connection with market mechanism; determines the place and importance of consumer value and profit during the process of fare fixing.

Keywords: ПіДХіД МАРКЕТИНГОВИЙ; ФАКТОРИ ЦіНОУТВОРЕННЯ; МЕХАНіЗМ РИНКОВИЙ; СПОЖИВЧА ЦіННіСТЬ; ПРИБУТОК (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://cyberleninka.ru/article/n/marketing-approac ... r-transport-services

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:13930229

Access Statistics for this article

More articles in Экономика транспортного комплекса from CyberLeninka, Харьковский национальный автомобильно-дорожный университет
Bibliographic data for series maintained by CyberLeninka ().