Формування іміджу дорожнього підприємства

Korkushko N.
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Korkushko N.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2012, issue 19, 94a-101

Abstract: It is suggested to examine the road enterprise image as a purposefully created positive appearance of the enterprise, that represents the proof of the sustainable impression of customers, partners, employees and other targeted groups on the enterprise activity, its building and service quality, its reputation and prestige within the road industry.

Keywords: ДОРОЖНі ПіДПРИєМСТВА; ОСНОВОПОЛОЖНі іМіДЖЕВі ХАРАКТЕРИСТИКИ; іМіДЖ (search for similar items in EconPapers)
Date: 2012
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