Встановлення сутності поняття «Маркетинг персоналу»

Kryvoruchko O. and Gladka O.
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Kryvoruchko O.: Kharkiv National Automobile and Highway University
Gladka O.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2012, issue 19, 5-16

Abstract: The definition of « personnel marketing » is explored; the differences and drawbacks of the existent definitions have been identified. Personnel marketing has been identified as an organization activity as to the coverage of its qualitative and quantitative needs in personnel by developing, maintaining or changing the attitude of the target audience (existent and potential personnel) towards the organization as to the employer. The main differences of the recommended definition are as follows: the activity is aimed at the coverage of the enterprise needs in personnel; the semantic part of the activity is based on the marketing concept.

Keywords: КАДРОВИЙ МАРКЕТИНГ; МАРКЕТИНГ ТРУДОВИХ РЕСУРСіВ; МАРКЕТИНГ ПЕРСОНАЛУ; КОНЦЕПЦіЯ МАРКЕТИНГУ ПЕРСОНАЛУ (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:14039052

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