Marketing aspects of steady growth business strategy

Gonchar V. and Kalinin O.
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Gonchar V.: Priazovskyi state technical university
Kalinin O.: Priazovskyi state technical university

Економічний вісник Донбасу Экономический вестник Донбасса, 2015, issue 4 (42), 131-135

Abstract: The article analyzed the importance of marketing to achieve steady business growth, the main strategy of internal development and marketing of its level of development, achieving competitive advantage and the main directions of marketing management. The examples of marketing strategies for leading corporations were described. The problems and prospects of the business strategy of extensive growth and diversification were made.

Keywords: СТАЛИЙ РОЗВИТОК; УПРАВЛіННЯ; СТРАТЕГіЯ; МАРКЕТИНГ; МАРКЕТИНГОВИЙ МЕНЕДЖМЕНТ; МАРКЕТИНГОВі СТРАТЕГії; ЗРОСТАННЯ БіЗНЕСУ; УСТОЙЧИВОЕ РАЗВИТИЕ; УПРАВЛЕНИЕ; СТРАТЕГИЯ; МАРКЕТИНГОВЫЙ МЕНЕДЖМЕНТ; МАРКЕТИНГОВЫЕ СТРАТЕГИИ; РОСТ БИЗНЕСА; STEADY GROWTH; MANAGEMENT; STRATEGY; MARKETING; MARKETING MANAGEMENT; MARKETING STRATEGIES; BUSINESS GROWTH (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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