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What is the basis of strategy? Fundamental approach to building a strategy

Kyrnats Doyna Valerevna
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Kyrnats Doyna Valerevna: Plehanov Russian University of Economics

European journal of economics and management sciences, 2015, issue 2, 25-31

Abstract: The paper offers a new view on building a strategy and it is dedicated to analysis of fundamental elements of strategy which in most of cases are the source of many problems which companies face with. In the article this elements are inspected from both views: apart and in interaction. Their impact on company’s activity is investigated on the example of the NOKIA Company case.

Date: 2015
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