Social media and its impact in marketing strategy

Beqiri Gonxhe
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Beqiri Gonxhe: European University of Tirana

European journal of economics and management sciences, 2016, issue 2, 3-9

Abstract: Marketing through social media nowadays represents one of the most effective ways to introduce the company and its products on the market. Various businesses are achieving amazing results being advertised via e-mail marketing. Online marketing is fast, simple, represents a different way to socialize the business and it is most direct marketing medium that is currently available. Through social media platform businesses are exposed to a global market and different kind of customers. Well-conceived marketing strategy may have positive results in different areas in business; it represents a breeding ground for business ideas. This paper aims to present the impact of social media and the impact that the electronic part, has in the marketing strategy. The paper is based in secondary data through different reports, scientific papers and literature regarding the importance of social media and its tools in the marketing strategy. Business marketing strategy in relation to social media platform and its channels (e-mail, social networks, blogs, etc.). How this type of marketing has affected and improved the business environment and in what form it is expected to effect in the future. The paper concludes that a well-conceived social media marketing strategy will have a great impact in the company’s level of exposure and awareness process, customer loyalty creation and interaction process and in the level of traffic increase.

Keywords: MARKETING; SOCIAL MEDIA MARKETING; BUSINESS (search for similar items in EconPapers)
Date: 2016
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