The promotion of goods within local markets: marketing strategy based on system dynamic methods

Rebrova Natalia Petrovna, Volovikov Boris Petrovich, Kovalev Alexander Ivanovich and Olga Frik
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Rebrova Natalia Petrovna: Financial University under the Government of the Russian Federation, Omsk Branch
Volovikov Boris Petrovich: Russian State Economic University of G. V. Plekhanov, Omsk institute
Kovalev Alexander Ivanovich: Financial University under the Government of the Russian Federation, Omsk Branch

European journal of economics and management sciences, 2016, issue 2, 10-20

Abstract: Article contains results of researches of the market of consumer goods taking into account dynamics of change of the major factors defining its development. The useful information received as a result of model researches, allowed to reveal the most significant factors defining the main market tendencies and to formulate recommendations for development of strategy of capture of the market. The quantitative values of indicators of investment appeal presented in article are criterion of a choice of the correct decision.

Keywords: SYSTEM DYNAMICS; MARKET OF CONSUMER GOODS; MARKETING STRATEGY; INVESTMENT APPEAL (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:scn:032479:16684708

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