Social media is important key in market economy

Metin Barxhaj

European journal of economics and management sciences, 2016, issue 3, 20-22

Abstract: Many social media outlets have procedures by which entities or individuals can report trademark or copyright abuse to the outlet, which may then take appropriate actions, including suspending the responsible user’s account and removing infringing content. In fact, many social media companies, including Facebook, YouTube, and Twitter. In addition, companies should have terms and conditions for their own social media outlets, with provisions specifying how to properly use the company’s and/or third parties’ intellectual property. Marketers conducting certain types of social media marketing campaigns, particularly promotions and user-generated content campaigns, should have rules in place that include specific prohibitions regarding trademark and copyright infringement and impersonation.

Keywords: SOCIAL MARKETING; POLITICAL MARKETING; BUSINESS TO BUSINESS OR INDUSTRIAL MARKETING ETC (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://cyberleninka.ru/article/n/social-media-is-important-key-in-market-economy

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:032479:16907536

Access Statistics for this article

More articles in European journal of economics and management sciences from CyberLeninka, «East West» Association for Advanced Studies and Higher Education GmbH
Bibliographic data for series maintained by CyberLeninka ().