Improvement of external factor dimension’s structure for the assessment of persuasiveness of tourism destination websites using factor analysis

Musina Žanna and Gao Xuedong
Additional contact information
Musina Žanna: University of Science and Technology Beijing (USTB)
Gao Xuedong: University of Science and Technology Beijing (USTB)

European journal of economics and management sciences, 2017, issue 1, 71-77

Abstract: Website is a complex system, which can be divided to several dimensions. This research is a part of research aimed to create Destination Management/Marketing Organization (DMO) tourism websites success evaluation instrument. External variables are cognitive and psychological factors, e. g. knowledge and interest towards destination, destination’s popularity and perceived credibility of website. These variables affect individual’s attitudes and beliefs and are influencing behavioral intention to visit a destination. Aim of this research is to explore the structure of the external variables and reduce quantity of variables for usage in subsequent research. Exploratory factor analysis discovered different structure from initially proposed basing on theory review. Four new factors were extracted, total quantity of variables were reduced. Factors were not found to be strongly reliable, and fourth factor found to be least reliable.

Keywords: FACTOR ANALYSIS; EXTERNAL FACTORS; WEBSITE PERSUASIVENESS; EXTERNAL FACTOR DIMENSION; TOURISM WEBSITE EVALUATION (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://cyberleninka.ru/article/n/improvement-of-ex ... ebsites-using-factor

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:032479:16999914

Access Statistics for this article

More articles in European journal of economics and management sciences from CyberLeninka, «East West» Association for Advanced Studies and Higher Education GmbH
Bibliographic data for series maintained by CyberLeninka ().