Approach of the Labour Market from the Human Resources Marketing Perspective

Rodica Slutu (Bogdan)
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Rodica Slutu (Bogdan): The Academy of Economic Studies of Moldova

Social-Economic Debates, 2018, vol. 7, issue 1, 64-73

Abstract: Presently, marketing of human resources in the labour market has a special role to play. Employment is a primary task of economic policy that provides social and political stability. Over the past few years, employment, especially that of young people, remains one of the main problems that persist in the Republic of Moldova, emphasizing the process of transition to the market economy. Thus, in this article, we intend to analyse the occupational indicators of the labour market in the Republic of Moldova and to highlight the role of marketing human resources, which is a perspective for economic agencies to attract the best talents.

Keywords: Marketing of human resource; labour demand; labour supply; labour migration; unemployment; employer’s image (search for similar items in EconPapers)
JEL-codes: J01 J20 (search for similar items in EconPapers)
Date: 2018
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