 When in Rome do as the Romans do: is it a reality of business life?Livia Ablonczy-Mihalyka ()
No 901739, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences Abstract: Every aspect of our scientific life is subdued to accelerated development and with the internationalisation of the economy the area of intercultural communication still possesses great potential for research. Both researhers and professionals emphasise the importance of knowledge of different cultures and they agree that globalisation has brought the growing trend to work ? virtually and/or face-to-face ? with people from different cultural backgrounds.The research to be discussed in the paper is a part of a complex research conducted in 2013. The main objective of the research is to help companies to work more effectively. The purpose of the present paper is to demonstrate the results of a survey conducted with Hungarian professionals who are in business contact with partners with different cultural backgrounds. This paper focuses on demonstrating how culture influences behaviour in international setting where business partners have differing values, attitudes and norms.The data was collected with the aid of a research questionnaire (more then 300 respondents). The respondents were asked to answer close-ended and open-ended questions making choices among a set of alternatives focusing on their attitudes in several business situations. The data was entered into the SPSS programme and analysed using appropriate statistical methods. The findings reveal that companies seem to find it difficult to adapt their messages to suit different cultural groups but there are new approaches with promise the most success for communicating and working effectively in international business settings. Keywords: international business setting; different cultures; attitudes; behaviour; miscommunication (search for similar items in EconPapers) Published in Proceedings of the Proceedings of the 14th International Academic Conference, Malta, Dec 2014, pages 1-9 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:0901739 Access Statistics for this paper More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences |
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