Advertising Effects of Chatbots

Hui-Fei Lin (), Benjamin Yeo () and Chih-Ru Yu ()
Additional contact information
Hui-Fei Lin: Graduate Institute of Mass Communication, National Taiwan Normal University
Benjamin Yeo: Albers School of Business and Economics, Seattle University
Chih-Ru Yu: Graduate Institute of Mass Communication, National Taiwan Normal University

No 14216119, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Keywords: Chatbots; e-commerce; type of customer service agent; self-disclosure time; level of humor; customer service chatbots (search for similar items in EconPapers)
JEL-codes: C90 L81 M37 (search for similar items in EconPapers)
Pages: 1 page
New Economics Papers: this item is included in nep-pay
References: Add references at CitEc
Citations:

Published in Proceedings of the Proceedings of the 62th International Academic Conference, Vienna, Nov -0001, pages 89-89

Downloads: (external link)
https://iises.net/proceedings/iises-international- ... 42&iid=008&rid=16119 First version, 0000

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:14216119

Access Statistics for this paper

More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().