Potentials of OTOP Group on the Sustainable Operation Based on Local Wisdom

Witthaya Mekhum (), Muntanavadee Maytapattana (), Premwadee Karauhadej () and Sopid Sawangjit ()
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Witthaya Mekhum: Suan Sunandha Rajabhat University
Muntanavadee Maytapattana: Suan Sunandha Rajabhat University
Premwadee Karauhadej: Suan Sunandha Rajabhat University
Sopid Sawangjit: Suan Sunandha Rajabhat University

No 2604484, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The objectives of this research were to evaluate the readiness and analyze the potential of production when applying Sufficiency Economy Philosophy on Nonthaburi OTOP. The sample in this study included 144 OTOP projects selected to join Nonthaburi OTOP project and registered in 2006. Data were collected through interview questionnaires, small group discussion, and focus group with the reliability of 0.96. Research statistics included arithmetic mean, standard deviation, and descriptive statistics. The results can be concluded in 2 main points: 1) the informants reported the readiness in applying sufficiency economy philosophy according 6X2 indicators at the highest level of 4.15 and the lowest level at 3.08. 2) According to SWOT analysis, the production strength is on experience and skill while the weakness is on marketing distribution channel. The opportunity is on experience sharing among the enterprises, scholars, tertiary students, and lay people. Threats are on economics stability, politics, and the economics regression of the country.

Keywords: Potential; Sufficiency Economy Philosophy; OTOP (search for similar items in EconPapers)
Pages: 7 pages
Date: 2015-07
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Published in Proceedings of the Proceedings of the 17th International Academic Conference, Vienna, Jul 2015, pages 295-301

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:2604484

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