REPUTATION MANAGEMENT WITH REGARD TO DESTINATION IN ONLINE MEDIA

Göksel ??m?ek () and Ali Erkam Yarar ()
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Göksel ??m?ek: SELÇUK ÜN?VERS?TES?
Ali Erkam Yarar: Necmettin Erbakan Üniversitesi

No 2805323, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Today social media, brought masses together, formed a wide cultural and social application area on the world, even created the new legal definitions, contained with deep information, document, reviews and sharing, it became the first information source from the individual application. ?n particularly, due to the wide area which referenced before the trip and tourist travel vacation and shared their experiences and reviews, it motived their attitude intention and behaviour, so it has become the most important decision making tool. This situation which is online version of WOM, continued to develop and increases the number of users. ?n addition to the new dimension, due to the complex organization of tourism destinations, they are creating the need to manage their organizational reputation. This study aims to explore and describe the steps of online reputation management for tourism destinastion. The reptrak model (developed by the reputation institute, used to measure corporate reputation) will try to adapt for destinations.

Keywords: Online Media; Destination; Reputation Management (search for similar items in EconPapers)
Pages: 13 pages
Date: 2015-10
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Published in Proceedings of the Proceedings of the 19th International Academic Conference, Florence, Oct 2015, pages 770-782

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