Development of a scale to measure the factors of selecting the alternative accommodation

Noppamash Suvachart ()
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Noppamash Suvachart: Khon Kaen University

No 4006239, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: This paper relates a study designed to develop a scale to measure the factors of selecting the alternative accommodation from the viewpoint of Thai people. Based on the review of the previous literature and studies the research objectives were posed. The important attributes of alternative accommodation were defined in the literature by several scholars from a qualitative perspective. Nevertheless, up to the knowledge of the researcher a quantitative scale to measure these factors was not developed. The instrument consists of 28 variables on which the respondent has to respond on five point scale and 1 open-ended question for other variable as their suggestions. It was found that out of the total sample of 95; only 92 usable responses was returned. The responses of some of the participants were either incomplete or blank. Items with lower standard deviation (SD

Keywords: Accommodation; Alternative; Traveler; Measurement; Scale (search for similar items in EconPapers)
Pages: 9 pages
Date: 2016-08
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Published in Proceedings of the Proceedings of the 24th International Academic Conference, Barcelona, Aug 2016, pages 354-362

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:4006239

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