EXPLORING THE ACCOMMODATION TYPES DIFFERENCE BY AGE GROUPS

Noppamash Suvachart ()
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Noppamash Suvachart: Khon Kaen University

No 5007211, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: This paper aimed to identify accommodation type that best fits for each customers? segment. The study aimed determine how difference between customers groups when choosing types of accommodation, based on a questionnaire survey and descriptive statistical analyses of ANOVA (age groups). Results obtained may serve as a useful reference for the owners of accommodation. The output of the ANOVA analysis for type of accommodation had a statistically significant difference between type means. Therefore, there is a statistically significant difference in the all types of accommodation except hotel between age groups which they had attended. Based on these results, marketing implications were suggestion and discussed.

Keywords: market segment; difference; accommodation; customer; marketing (search for similar items in EconPapers)
JEL-codes: A10 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2017-05
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Published in Proceedings of the Proceedings of the 30th International Academic Conference, Venice, May 2017, pages 153-162

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:5007211

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