Marketing Mix factors influencing the behavior to buying healthy supplementary foods of the customer in Pathumthani Province

Nattarikarn Kaewkorathr () and Thanasuwit Thabhiranrak ()
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Nattarikarn Kaewkorathr: Suan Sunandha Rajabhat University
Thanasuwit Thabhiranrak: Suan Sunandha Rajabhat University

No 8810428, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: This Research aims to studied Marketing mix factors influencing the behavior to buying healthy supplementary foods of the customer in Pathumthani Province that consist of individual factor, marketing mix factor and behavior to buying healthy supplementary foods of the customer in Pathumthani Province.The research result showed that almost of the sampling are female who has between 25-30 years old. Almost of them were graduated in bachelor degree, them career are government or state enterprise personal and has has income per month between 15001-20000 baht. Marketing mix factor which are price, product and promotion found that in the highest level. In the other hand, Place strategy, personal, physical and process factors showed that all in high level. Hypothesis testing result found that 1. Sex, Age, Education, Career and Salary per month are related with behavior to buying healthy supplementary foods and also to rely on hypothesis with statistic significant at .05. 2. In the holistic of Marketing mix factors are related with behavior to buying healthy supplementary foods and also to rely on hypothesis with statistic significant at 0.05. 3. Marketing mix factors are related with behavior to buying healthy supplementary foods and also to rely on hypothesis with statistic with statistic significant at 0.05.

Keywords: Marketing mix; Healthy supplementary foods; Factor influencing the behavior (search for similar items in EconPapers)
JEL-codes: Y80 (search for similar items in EconPapers)
Pages: 6 pages
Date: 2018-11
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Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 13-18

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:8810428

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