Factors Influencing the Acceptance of Internet Payment Services for Online Business

Arissa Sa-ardnak ()
Additional contact information
Arissa Sa-ardnak: Faculty of Management Science Silpakorn University, Petchaburi IT Campus

No 7609164, Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences

Abstract: This quantitative research, which consisted of survey research, aimed to investigate the factors affecting the acceptance of an Internet payment service for online business using questionnaires collected from 100 entrepreneurs and 145 online consumers. The reliability coefficient of the questionnaires equaled 0.929. The statistics used in this research consisted of frequencies, percentages, mean values, standard deviations, and t-tests. This research involved one-way ANOVA analysis and multiple regression analysis. The research findings revealed that visibility (X3) and result demonstrability (X5) affected the acceptance of the Internet payment service by online entrepreneurs (Y) at a statistical significance level of 0.05, with the prediction equation of Y = (0.803) + 0.297X3 + 0.569X5. Relative advantages (X1), visibility (X3), and result demonstrability (X5) affected the acceptance of an Internet payment service by online consumers (Y) at a statistical significance level of 0.05, with the prediction equation of Y = (0.799) + 0.335X1 + 0.305X3 + 0.523X5. Thus, entrepreneurs should consider the relative advantages of an Internet payment service for online business to meet consumer needs.

Keywords: Business; Online; Internet Payment; Acceptance (search for similar items in EconPapers)
Pages: 11 pages
Date: 2018-07
New Economics Papers: this item is included in nep-pay
References: Add references at CitEc
Citations:

Published in Proceedings of the Proceedings of the 7th Business & Management Conference, Budapest, Jul 2018, pages 47-57

Downloads: (external link)
https://iises.net/proceedings/7th-business-managem ... =76&iid=004&rid=9164 First version, 2018

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:ibmpro:7609164

Access Statistics for this paper

More papers in Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().