The advantages of using Best-Worst Model for hybrid products

Anca Tamas () and Ruxandra Popescu ()
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Anca Tamas: Center of International Business and Economics, Bucharest University of Economic Studies
Ruxandra Popescu: Bucharest University of Economic Studies

No 4507471, Proceedings of Economics and Finance Conferences from International Institute of Social and Economic Sciences

Abstract: Purpose-the aim of this paper is to highlight the advantages of using Best-Worst Model to find out the importance of country of origin of hybrid products for specialistsDesign/Methodology/Approach-quantitative methods: questionnaires. SPSS was used for computing the scores and to check out if the gender or age has an influence on the scores.Findings- for specialists or consumers familiar with products, country of origin is of low importance, it is less important comparing to price or quality and it doesn?t have a significant effect on buying intention.Practical implications-the paper is very for researchers, it was proved that Best-Worst Model is more objective than other types of survey.Originality/Value-the application of the Best-Worst Model on specific categories of goods.

Keywords: Best-Worst Model; consumer behavior; hybrid products (search for similar items in EconPapers)
JEL-codes: B41 C83 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2017-04
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Published in Proceedings of the Proceedings of the 7th Economics & Finance Conference, Tel Aviv, Apr 2017, pages 354-363

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iefpro:4507471

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