The Use of Mobile Technology in Business – a Pilot Study of Consciousness of Polish SME Sector Organizations (Wykorzystanie technologii mobilnych w biznesie – badanie pilotazowe swiadomosci organizacji polskiego sektora MSP)

Marek Zborowski () and Katarzyna Zaranska ()
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Marek Zborowski: Uniwersytet Warszawski, Wydzial Zarzadzania
Katarzyna Zaranska: Uniwersytet Warszawski, Wydzial Zarzadzania

Problemy Zarzadzania, 2015, vol. 13, issue 52, 150-161

Abstract: The article presents the main aspects of the development of the market of mobile devices and solutions for using the Internet. In the following part, the authors present a pilot study on the use of mobile technology in terms of mobile web pages. The survey contains four main categories of companies, i.e.: having mobile websites, carrying out a project to implement this type of solution, planning to start such a project, and not planning to take this type of action. Next, the authors present and analyze the results of pilot studies. The article is crowned with conclusions regarding the level of awareness of the use of mobile web technologies in business in the Polish SME sector.

Keywords: mobile devices; RWD; e-commerce; mobile websites; SMEs (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:13:i:52:y:2015:p:150-161

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