Consumption in Rural Households of the Elderly (Konsumpcja w wiejskich gospodarstwach domowych osob starszych)

Dorota Szepieniec-Puchalska () and Anna Szymanska ()
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Dorota Szepieniec-Puchalska: Instytut Badan Rynku, Konsumpcji i Koniunktur w Warszawie, Zaklad Konsumpcji.
Anna Szymanska: nstytut Badan Rynku, Konsumpcji i Koniunktur w Warszawie, Zaklad Konsumpcji.

Problemy Zarzadzania, 2016, vol. 14, issue 59, 185-203

Abstract: The article is aimed at diagnosing the innovativeness of Polish senior consumers (aged 65 and over). The starting point of the analysis is a short description of the elderly population. It is followed by the issues like: the interest of seniors in innovative goods and services as well as their knowledge of the problem, their inclination to purchase innovation and the related motives and barriers. There is also a discussion of the sources of information on the selected categories of innovative goods and services. The summary presents the segmentation of Polish consumers with regard to their attitudes to innovation and the share of senior consumers in every segment as well as a general assessment of senior consumer innovativeness. The article makes use of the empirical research conducted in 2014 within the Institute for Market, Consumption and Business Cycles Research project entitled “Consumption in an Innovative Economy”.

Keywords: senior citizens; innovations; innovative goods/services (search for similar items in EconPapers)
JEL-codes: D19 J14 O3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:14:i:59:y:2016:p:185-203

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