A Strong Dynamic Financial Growth of Moroccan Family SMEs: What Feasibility of Artificial Intelligence?

Azzeddine Allioui () and Hanane Allioui ()
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Azzeddine Allioui: ESCA Ecole de Management, Morocco
Hanane Allioui: Cadi Ayyad University, Morocco

RAIS Journal for Social Sciences, 2023, vol. 7, issue 1, 10-20

Abstract: Artificial Intelligence has become a priority for the Moroccan government recentyears. As a tool "of today and the future," artificial intelligence interferes in all economic aspects, allowing better decision making and evolutionary financial growth of companies in the market. Between fear and excitement, artificial intelligence is frequently perceived by the public as a very sophisticated and complex technology to implement. For some, cognitive AI takes on a human form,arather caricatured perception that echoes within some organizations. To optimize the digital transformation of family firms, demystifying AI is an essential prerequisite. This work highlights the importance of adopting intelligence in the practicesof Moroccan family SMEs. An empirical study corroborates our postulates regarding the dynamism and feasibility of artificial intelligence for the financial growth of Moroccan family SMEs.

Keywords: Intelligence; financial growth; Moroccan family SMEs; Digital transformation; challenges; opportunities (search for similar items in EconPapers)
Date: 2023
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