Trends of kategory management in the world economy

E. Bezrukova () and E. Shokhireva ()

Journal of Modern Competition, 2017, vol. 11, issue 2, 52-63

Abstract: This article presents directions of consumer market's changes, as well as the consumer profile and his behavior. The authors cite the major milestones of category management's origin as one of the promising management methods of commercial enterprise's business process. The authors make an assumption about trends in category management, including changing relationships between trading partners and duties category manager. The main changes relate to consumer behavior. In this regard, customer-orientation has become the head of the management of the trading enterprise.

Keywords: category management; world economy''s trends; consumer profile; assortment; category manager; category; manage categories (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.moderncompetition.ru/jour/article/view/747 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:snr:mdrcmp:v:11:y:2017:i:2:p:52-63

Ordering information: This journal article can be ordered from
https://moderncompetition.ru

Access Statistics for this article

Journal of Modern Competition is currently edited by Yury Rubin

More articles in Journal of Modern Competition from Synergy University
Bibliographic data for series maintained by Synergy University Maintainer ().