Increasing the Competitiveness of Enterprises Producing Large-scale Polymers

Marina V. Dulyasova () and Marina V. Tutov ()
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Marina V. Dulyasova: Russian Research Institute of Information and Technical and Economic Research on Engineering and Technical Support of the Agro-Industrial Complex (Rosinformagrotech)
Marina V. Tutov: Russian Research Institute of Information and Technical and Economic Research on Engineering and Technical Support of the Agro-Industrial Complex (Rosinformagrotech)

Journal of Modern Competition, 2024, vol. 18, issue 4, 99-111

Abstract: The article examines the main trends in the innovative development of enterprises in the chemical and petrochemical industries, which made it possible to determine their role in increasing the competitiveness of enterprises in other sectors of the economy of the Russian Federation. Examples of import-substituting innovations in the industry are given. Using the example of the large-capacity polymer market, the main threats to ensuring the competitive sustainability of these enterprises have been identified. As a result, the relevance of the scientific task of developing existing models of organizational and economic interaction between participants in the production and supply chain of chemical products to increase its competitiveness in domestic and foreign markets based on the implementation of innovative processes is substantiated. A model for using the results of innovative activities in the market of large-scale polymers is proposed, which, unlike well-known models, involves the creation of a hierarchical system of local collaborations focused on the implementation of innovative processes in order to increase the competitiveness of manufactured products at various stages. The proposed approach to managing innovation activities at large enterprises producing large-scale polymers will make it possible to develop solutions for using the results of innovation activities, which can be extended to tens or even hundreds of small companies operating in the markets of the next processing stage. Such decisions included solutions for the entire chain of production and use of products, such as pre- and post-sale service, PR campaigns to promote results, collaboration with other industry players at the early stage of innovation development, and influence on regulators. The practical implementation of the developed model will help ensure the competitive sustainability of enterprises of the petrochemical complex of the Russian Federation in the context of modern challenges.

Keywords: innovation process management; competitiveness; competitive environment; chemical industry; large-scale polymers (search for similar items in EconPapers)
Date: 2024
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DOI: 10.37791/2687-0657-2024-18-4-99-111

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