Approach to assessing the competitiveness and determining the effectiveness of marketing activities of enterprises

I. Pakulina () and E. Gubarev ()

Journal of Modern Competition, 2011, issue 3, 44-53

Abstract: The article offers a method of assessing the competitiveness of enterprises, taking into account the resource using efficiency and fully reflects the entrepreneurial activity of its leadership. There is a justification of expediency of practical application of methods for determining the effectiveness of marketing activities of enterprises, allowing to take account of many factors that affect their incomes.

Keywords: competitiveness; competitiveness coefficient; the coefficient of efficiency of marketing activities (search for similar items in EconPapers)
Date: 2011
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