The integration model of mobile technologies into marketing activities as a way of increasing the competitiveness for enterprise

O. Mikhaylova ()

Journal of Modern Competition, 2011, issue 4, 106-115

Abstract: Now the mobile technologies deeper and deeper do penetrate in marketing and advertising. However, most enterprises face difficulties due to the failure of integration of mobile technologies into marketing activities as well as marketing strategies and lack of common standards in evaluation of the effectiveness of the integration. In the article it is proposed the integration model of mobile technologies in marketing activities for the enterprise for assisting of achievement the most effective result for forming marketing strategies and increasing the competitiveness of the enterprises on the whole.

Keywords: mobile marketing; mobile technologies; marketing strategies; marketing activities; competitiveness (search for similar items in EconPapers)
Date: 2011
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