The design of strategic alternatives of development of retailers in a competitive environment, using pest-analysis

O. Lyamzin (), N. Titova () and V. Kolocheva ()

Journal of Modern Competition, 2012, issue 6, 88-95

Abstract: The article analyzes the macro environment of retailers Novosibirsk using a quantitative method PEST-analysis. The essence of the method. The application of the analysis in the retail sector forthe development of strategic alternatives for the company.

Keywords: RETAIL trade; trading company; PEST-analysis; factors (search for similar items in EconPapers)
Date: 2012
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