Development of a method for identification and analysis of core competencies in scientific production enterprise
V. Shtyrkin ()
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V. Shtyrkin: Production Enterprise «Zvezda»
Journal of Modern Competition, 2013, issue 2, 97-103
Abstract:
In this article we propose a method of identifying core competencies by analyzing the factors of competitive advantage for scientific production enterprise. The specific character of innovation is defined. The stages of analysis and the formation of core competencies as a basis for an effective marketing strategy are considered.
Keywords: scientific production enterprise; marketing strategy; factors of competitive advantage; core competencies; methods for identification of core competencies (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:snr:mdrcmp:y:2013:i:2:p:97-103
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