Internet-trading as a competitive strategy of Russian retail networks

A. Polevoy ()

Journal of Modern Competition, 2013, issue 3, 106-112

Abstract: This article discusses the experience of Russian retailers in implementation the Internet-trading toolkit. Author discloses the change in the marketing mix when retailers are implementing the strategies of Internet trade, describes the features and characteristics of Internet-trading, to identify the competitive strategies, which are implemented by business structures. The article also describes some examples of the implementation of the toolkit Internet-trading in Russian retail chains.

Keywords: internet marketing; competitive strategy; differentiation (search for similar items in EconPapers)
Date: 2013
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